全球寵物照護市場爆發：從「幫忙遛狗」到全方位信任服務

你或許曾在公園看到這樣的畫面：

一位穿著品牌制服的女孩，正牽著一隻開心的米克斯，神情安穩、悠閒的到處嗅聞，和其他毛孩熱情的交際。

這不是偶然，而是全球寵物照護服務轉型的縮影。

寵物服務不再只局限於短暫餵食、清理貓砂，或是在動物醫院、美容店做著清潔、行政助理的工作，而是逐步走向長期、專業、全面的生活支持。

▌照護服務成高速飛躍的兆元藍海

根據 Dogtopia 與多家市場研究機構資料，2024 年全球寵物照護市場規模達 59.8 億美元，預計到 2029 年將突破 89.1 億美元，五年成長近五成。

這與財政部近年的寵物業調查結果一致：提供寵物照顧服務為主的商業市場，107年至111年成長46%。自108年起，個人業者家數占比超過公司行號，111年更升至6成4，除反映產業需求外，也與許多飼主積極投入市場經營有關，銷售額並大幅超越飼料、用品零售。

這股成長背後有幾個驅動力：

1. 將毛孩視為家人：願意投入更多在健康與生活品質

2. 都市化與少子化：寵物取代部分家庭功能，情感連結加深。

3. 老齡化社會：熟齡飼主需要外部協助照護毛孩，同時寵物的高齡化也帶動長期照護需求。

4. 旅遊與移動生活盛行：增加短中長期及異地照護需求，也增加了照顧項目上的多元化。

5. 消費升級：飼主願意為專業、安全、便利的服務付費。

▌傳統模式的侷限與轉型契機

過去的寵物旅館、美容店，雖然提供住宿與外觀服務，但缺乏日常化、個別化的深度陪伴。零售門市雖能滿足購物需求，卻難以承接長期健康監測、情感互動、照護諮詢等細緻任務，因此正面臨兩大挑戰包括：

1. 服務斷點問題：多數業者僅能在特定場域被動等待服務毛孩，無法延伸到家庭日常。且人員多以商品銷售、推廣話術訓練為主，缺乏全面性的養護照顧職訓，因此也無法提升顧客黏著度上的關係經營能力。

2. 品質不一的照護平台：多數寵物保姆媒介平台門檻極低，只需「有興趣」即可登記上線接案，缺乏法律上及專業上的資格審核與長期完整訓練，造成走失、受傷、虐待、提供寄養、皮下注射等糾紛及違法事件。

要抓住成長紅利，傳統業者需調整策略，增加專業服務功能比例，開始整合多功能面向包括：

* 美容＋皮毛健檢：讓美容同時變成個別皮毛問題調理的契機。

* 零售＋社群活動：透過商品、講座活動留住會員。

* 旅館＋安親訓練：將短期住宿延伸為日常托育及基礎行為訓練。

以設法將服務延伸到居家與社區場景，提供高齡毛孩的長照與健康管理，整合會員制度與健康紀錄，提升黏著度將照護轉向「長期關係」經營。

▌信任不是口號，而是可驗證、可持續、可轉換營銷的關係模式

以 p'adore寵愛 創辦的「蓁心毛孩居服員」為例，不同於多數平台只負責「寵物」及「下單媒合」模式，還必須：

🩷嚴格審核條件與分級服務：良民證、真實姓名身分、至少要參加三項專業進修、每月職訓、證照考試、技巧測驗、配合規定完成簽約，才具備實習接案資格。

🩷與顧客充分的溝通聯繫：一對一個案紀錄、初訪詳細點交、必要的首期毛孩減敏、即時的三方通訊群組、長期服務的預購，有助彼此更深的理解託付。

🩷不切割計價與透明承諾：從照顧養寵家庭角度設計服務，不限體型大小、五隻毛孩以下、散步美容、陪診送洗、客製鮮食、家事清潔、基礎訓練均不加價，可以依需求靈活安排並隨時記錄與回報。

相比缺乏門檻的媒介平台，毛孩居服員的經營模式大幅的降低糾紛風險，也讓飼主能與照護者建立長期信賴，形成持續的「安全保護網」，更多了完整的「信任保險」。

▌信任成為寵物服務的未來關鍵字

所謂「信任經濟」，是在資訊爆炸、選擇繁多的時代中，消費者願意為可信、可驗證、持續穩定的高品質服務付費。在寵物照護領域，信任意味著長期關係經營，而不只是短期或臨時性支援的交易消費。

未來三到五年，這種信任感將是品牌差異化的重要武器。品牌若能抓住「信任」與「專業」這兩條主線，不僅能在競爭激烈的市場中脫穎而出，更能成為飼主與毛孩一生的夥伴。

撰文｜陳蓁 Jessie Chen（ p’adore 寵愛&毛孩居服員等創辦人、《 p’adore Today 寵愛今天》雜誌主筆）

📚 資料來源

1. Dogtopia（2025-01-02）

2. Grand View Research（2024）

3. WCVB Boston（2023-11-10）

4. Quartz（2024-04-17）

5. APPA（2024/2025）

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[Pet Industry Trends] The Global Pet Care Market Booms: From "Dog Walking" to Comprehensive Trusted Services

You may have seen something like this in a park:

A girl wearing a brand uniform is holding a happy Mixer, who looks calm and leisurely as she sniffs around and socializes enthusiastically with other furry friends.

This is not a coincidence, but a microcosm of the transformation of global pet care services.

Pet services are no longer limited to short-term feeding, cleaning cat litter, or working as cleaners and administrative assistants in animal hospitals and beauty salons, but are gradually moving towards long-term, professional, and comprehensive life support.

▌Care services become a rapidly growing trillion-yuan blue ocean

According to data from Dogtopia and several market research institutions, the global pet care market will reach US$5.98 billion in 2024 and is expected to exceed US$8.91 billion by 2029, a nearly 50% increase in five years.

This is consistent with the Ministry of Finance's recent pet industry survey findings: the commercial market primarily providing pet care services grew 46% from 2018 to 2012. Since 2019, the proportion of individual businesses has surpassed that of businesses, rising to 64% in 2012. This reflects both industry demand and the active participation of many pet owners in the market, significantly surpassing sales of pet feed and supplies retailers.

There are several driving forces behind this growth:

1. Treat your pet as a family member: Willing to invest more in their health and quality of life

2. Urbanization and declining birthrate: Pets replace some family functions and deepen emotional connections.

3. Aging society: Mature pet owners need external assistance to care for their pets, and the aging of pets also drives the demand for long-term care.

4. The prevalence of travel and mobile living has increased the demand for short-, medium-, and long-term care, as well as remote care, and has also increased the diversity of care programs.

5. Consumption upgrade: Pet owners are willing to pay for professional, safe and convenient services.

▌Limitations of the traditional model and opportunities for transformation

While pet hotels and grooming shops of the past offered accommodations and cosmetic services, they lacked the daily, personalized, and in-depth companionship. While retail stores can meet shopping needs, they struggle to handle the detailed tasks of long-term health monitoring, emotional interaction, and care consultation. Consequently, they face two major challenges:

1. Service gaps: Most businesses are limited to passively serving pets in specific locations, failing to extend this service to everyday families. Furthermore, staff are primarily trained in product sales and marketing techniques, lacking comprehensive training in pet care and maintenance. Consequently, they are unable to enhance customer retention and relationship management capabilities.

2. Care platforms with inconsistent quality: Most pet sitter platforms have very low barriers to entry; simply registering and accepting pets requires only "interest." These platforms lack legal and professional qualification reviews and long-term, comprehensive training, leading to disputes and illegal incidents such as lost pets, injuries, abuse, foster care, and subcutaneous injections.

To seize the growth dividend, traditional businesses need to adjust their strategies, increase the proportion of professional services, and begin integrating multi-faceted aspects, including:

* Beauty + Skin Checkup: Make beauty treatment an opportunity to treat individual skin problems.

* Retail + community activities: retain members through merchandise and lectures.

* Hotel + childcare training: Extend short-term accommodation to daily childcare and basic behavior training.

We are trying to extend services to home and community settings, provide long-term care and health management for elderly pets, integrate membership systems and health records, increase stickiness and shift care to "long-term relationship" management.

Trust is not a slogan, but a relationship model that is verifiable, sustainable, and convertible.

Take the "Zhenxin Furry Home Attendant" founded by p'adore as an example. Unlike most platforms that only take care of "pets" and "order matching", it also requires:

🩷Strict review requirements and tiered services: Good citizen certificate, real name identification, at least three professional training courses, monthly job training, license exams, skills tests, and compliance with regulations to be eligible for internships.

🩷Full communication and contact with customers: one-on-one case records, detailed inspection and handover during the first visit, necessary first-period pet desensitization, instant three-way communication groups, and pre-orders for long-term services, which help each other to have a deeper understanding of each other.

🩷No-cut pricing and transparent commitment: Services are designed from the perspective of caring for pet-loving families. Regardless of size, and for families with less than five pets, there is no additional charge for walks and grooming, accompanying appointments and cleaning, customized fresh food, housework, and basic training. Flexible arrangements can be made according to needs and records and reports can be made at any time.

Compared with media platforms with no barriers to entry, the business model of furry care workers greatly reduces the risk of disputes and allows owners to establish long-term trust with caregivers, forming a continuous "safety net" and providing more complete "trust insurance."

Trust becomes the future keyword for pet services

The so-called "trust economy" refers to the willingness of consumers to pay for reliable, verifiable, and consistently high-quality services in an era of information explosion and a plethora of choices. In the pet care sector, trust means cultivating long-term relationships, not just short-term or temporary support transactions.

Over the next three to five years, this sense of trust will be a crucial tool for brand differentiation. Brands that can capitalize on the twin pillars of "trust" and "expertise" will not only stand out in a fiercely competitive market but also become lifelong partners for pet owners and their pets.

Written by Jessie Chen (Founder of p’adore & Furry Home Care, Editor-in-Chief of p’adore Today Magazine)

📚 Source

1. Dogtopia（2025-01-02）

2. Grand View Research（2024）

3. WCVB Boston（2023-11-10）

4. Quartz（2024-04-17）

5. APPA（2024/2025）

<<English translation provided by Google>>