2025經濟衝擊下寵物業面臨挑戰與定位

2025年的經濟情勢，像一場正在盤旋的風暴，讓人不安卻又不得不停下來重新思考：我們真正需要的是什麼？

在全球面臨美國關稅衝擊、持續性的高通膨、地緣政治緊張與區域經濟成長放緩的此刻——讓不少家庭開始檢視開支，內需疲弱，人們的生活節奏正在改變。根據國際貨幣基金組織（IMF）2025年更新的預測：全球經濟成長率為 3.0%（低於過去平均），後市仍不無風險。寵物產業雖未顯疲態，反而在某些領域出現了逆勢成長的現象。這一切，與我們願意「相信誰」密切相關。

【01】消費縮手時代，誰還願意為毛孩花錢？

根據OECD 2025年第二季報告：全球家庭平均消費成長僅1.2%，創下近十年新低。養寵家庭在審慎選擇生活支出時，第一個捨棄的，往往是「非必要」的品項——尤其是寵物精品、娛樂性配件或過度包裝的奢華服務。

日本東京動物經濟研究所指出，2024年底起，日本中高價寵物美容業退場率提高至23%，而韓國高端寵物旅館入住率也出現大幅波動。

儘管寵物相關整體支出仍成長，但消費行為趨向保守與理性，尤其從美國零售商如 Chewy 和 Petco 的股價從高點跌幅超過七成，反映高端、非必需寵物用品需求已有明顯回落。

但與此同時，與「健康」與「日常生活」相關的商品與服務，卻反而逆勢穩定成長。

Euromonitor 指出，2024 年全球寵物照護市場規模已超過 2000 億美元，重要城市營收持續上揚。另 Fortune Business Insights 報告：寵物照護市值規模由 2024 年的 2593 億美元預估成長到 2025 年的 2734 億美元，預估 2025–2032 年期間複合年增率達 6.6%。 APAC 地區在 2024 年規模約為 290 億美元，未來增長率高於全球平均，其中泰國與印度尤具動能。

根據財政部統計，台灣提供寵物照顧服務為主的商業市場，107年至111年成長46%。自108年起，個人業者家數占比超過公司行號，111年更升至6成4，除反映產業需求外，也與許多飼主積極投入市場經營有關。

【02】寵物預防保健需求持續上升

在經濟保守氛圍下，毛孩被視為「家庭一員」的現象沒有退燒，反而更讓人重視牠的健康與穩定陪伴，更願意投資於功能性產品與服務，如鮮食、補充營養、健康監測與長照型關懷。

美國市場調查機構 Packaged Facts 公布：2025年上半年，寵物保健品與鮮食市場仍有 7%以上的年增長率，特別是在「腸胃保健」、「情緒穩定」與「個別化膳食調整」領域。

在台灣，我們也看到更多飼主選擇學習「如何自己照顧毛孩」，而不僅僅依賴商品推銷。

【03】相反，有過半數以上飼主因醫療費用昂貴拒診

根據 PetSmart Charities 與 Gallup 在 2024 年底至 2025 年初調查，共訪問 2,498 名美國犬、貓飼主，其中 52% 曾因費用問題拒絕或錯過寵物醫療治療，其中文章顯示 71% 因認為負擔不起或不划算而避診，有 14% 的飼主表示避免治療後毛孩病情惡化甚至死亡。

研究與報導指出，寵物醫療支出年增率超過 5‑6%，高於一般通膨率；英國與澳洲報導亦指出，寵物醫療價格在過去四年間上漲達 70%～105%，例如貓咪手術費達 £8,000（保險賠償後仍需負擔 £13,000）。

【04】強化職業實力訓練的風潮悄然擴大

除了飼主，另一群人也在默默轉向寵物領域——那就是正思考轉職、斜槓或提升自我價值的工作者。

不景氣導致就業市場競爭加劇，使得許多原本在人類醫護、食品營養專業、餐飲服務業等領域的年輕世代，開始尋求新的專業技能，其中寵物膳食、行為訓練、居家陪伴照護等「生活型專業」需求明顯增加。

當「證照」與「學習」成為焦點，選擇就顯得格外重要。

寵愛學員、後來加入毛孩居服員分享：「我上網查到寵物相關課程不少，但也看到很多只是套裝影片或比較偏重學術理論，最重要的職業實務技能都學不到。後來真的開始投入到府服務，才深刻體會到，不只要有知識、技術，還需要有人願意一步一步、不厭其煩帶著你，甚至必要的時候陪同處理、理解當下該如何應變與解決顧客的疑慮，這真的只有在這裡才學得到。」

建議有心投入學習者在選擇進修平台時，可比較：

✅ 是否聘請業師並偏重實作與模擬練習？

✅ 結業後是否有提供持續性指導與複習旁聽福利？

✅ 是否具備實際延伸的接案媒合及成長討論社群？

✅ 課程的證照考試，是否以考古題為主而淪為形式？

因為成人教育應該幫助我們在生活中成為更可靠的人，而不是徒有學習經歷而已。

【05】從家人經濟到信任經濟

從全球到在地，我們觀察到一個共通點：人們想要的，不是更多，而是更安心、更信任。

寵物產業不再只是萌寵商機或陪伴經濟，需要從顧客終身價值的角度滿足消費者，尤其在產業邁向「健康、陪伴、專業化」的下一世代，「信任經濟」（Trust Economy）成為寵物照護的新主軸。

當醫療難以負擔、資訊過度繁雜、行銷術語濫用，消費者開始依賴「信任」作為選擇依據。同時也提醒我們，商業經營應該回到最本質的問題：消費者到底相信誰，來照顧最愛的家人毛孩？

未來的寵物市場，將不再只是「更可愛」「更高價」，而是「更值得信任」。這種信任，建立在知識、陪伴、經驗與真誠回應之上。唯有回到這個本質，才能一起走得更遠，給予終生的照顧價值。

p'adore 寵愛 結合多年辦學經驗、照護專業與數位創新，提供多元合作模式，協助寵物品牌強化客戶關係、提升品牌力與產品價值，進一步建立飼主高度黏著與信任感，絕對是您提升自我實力首選。

撰文｜陳蓁 Jessie Chen（ p’adore 寵愛&毛孩居服員等創辦人、《 p’adore Today 寵愛今天》雜誌主筆）

📚 資料來源

1. 國際貨幣基金（IMF）2025年世界經濟展望報告

2. 經濟合作暨發展組織（OECD）2025年第二季經濟觀察

3. Euromonitor 國際寵物產業趨勢報告（2024–2025）

4. Fortune Business Insights《全球寵物照護市場分析》

5. Packaged Facts《2025美國寵物保健與鮮食市場報告》

6. PetSmart Charities × Gallup《2025美國寵物醫療可負擔性調查》

7. MarketWatch／The Scottish Sun 醫療費用新聞調查報導

8. New York Post《美國獸醫人力短缺預測》

9. 財政部統計《寵物照顧服務業需求大增》

10. Harvard Business Review《信任經濟：未來商業的基礎》

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Challenges and Positioning of the Pet Industry in the Face of Economic Impact in 2025

The economic situation in 2025 is like a swirling storm. It makes people uneasy, but forces them to stop and rethink: What do we really need?

At a time when the world is facing the impact of US tariffs, persistent high inflation, geopolitical tensions, and slowing regional economic growth—many households are reviewing their spending, domestic demand is weakening, and the rhythm of life is changing. According to the International Monetary Fund's (IMF) updated forecast for 2025, global economic growth is projected at 3.0% (lower than the past average), leaving the market with risks. While the pet industry shows no signs of fatigue, some sectors are actually experiencing growth against the trend. All of this is closely related to who we trust.

[01] In this era of shrinking consumption, who is still willing to spend money on their pets?

According to an OECD report for the second quarter of 2025, global household consumption growth averaged only 1.2%, a nearly decade-low. When carefully choosing their spending, pet-owning families often prioritize non-essential items over essentials—especially pet accessories, entertainment accessories, and overly packaged luxury services.

The Tokyo Animal Economics Research Institute in Japan pointed out that from the end of 2024, the exit rate of Japan's mid-to-high-priced pet grooming industry will increase to 23%, and the occupancy rate of high-end pet hotels in South Korea will also fluctuate greatly.

Although overall pet-related spending is still growing, consumer behavior is becoming more conservative and rational. In particular, the stock prices of US retailers such as Chewy and Petco have fallen by more than 70% from their peak, reflecting a significant decline in demand for high-end, non-essential pet products.

But at the same time, products and services related to "health" and "daily life" have grown steadily against the trend.

Euromonitor reports that the global pet care market will exceed $200 billion in 2024, with revenue continuing to rise in major cities. Fortune Business Insights also reports that the pet care market is projected to grow from $259.3 billion in 2024 to $273.4 billion in 2025, with a projected compound annual growth rate of 6.6% from 2025 to 2032. The APAC region is expected to reach approximately $29 billion in 2024, with future growth rates exceeding the global average, with Thailand and India showing particular potential.

According to statistics from the Ministry of Finance, Taiwan's commercial market for pet care services grew 46% from 2018 to 2012. Since 2019, the proportion of individual businesses has surpassed that of businesses, rising to 64% in 2012. This reflects both industry demand and the active participation of many pet owners in the market.

【02】Demand for pet preventive care continues to rise

In an economically conservative atmosphere, the trend of treating pets as "members of the family" has not subsided. Instead, people are paying more attention to their health and stable companionship, and are more willing to invest in functional products and services such as fresh food, nutritional supplements, health monitoring and long-term care.

Packaged Facts, a US market research firm, announced that in the first half of 2025, the pet health products and fresh food market will still have an annual growth rate of more than 7%, especially in the areas of "gastrointestinal health", "emotional stability" and "individualized dietary adjustment".

In Taiwan, we also see more pet owners choosing to learn “how to take care of their pets themselves” rather than just relying on product sales.

【03】On the contrary, more than half of pet owners refuse medical treatment due to high medical expenses.

According to a survey conducted by PetSmart Charities and Gallup from the end of 2024 to the beginning of 2025, a total of 2,498 American dog and cat owners were interviewed, of which 52% had refused or missed pet medical treatment due to cost issues. The article showed that 71% avoided treatment because they believed it was unaffordable or not cost-effective, and 14% of owners said that their pets' conditions worsened or even died after avoiding treatment.

Studies and reports indicate that pet healthcare costs are increasing at an annual rate of over 5-6%, exceeding the general inflation rate. Reports from the UK and Australia also indicate that pet healthcare prices have risen by 70% to 105% over the past four years. For example, a cat's surgery can cost up to £8,000 (still £13,000 after insurance compensation).

【04】The trend of strengthening professional skills training is quietly expanding

In addition to pet owners, another group of people are also quietly turning to the pet industry - those who are considering changing jobs, switching jobs, or improving their self-worth.

The recession has led to intensified competition in the job market, causing many young people who were originally working in fields such as human healthcare, food nutrition, and the catering service industry to seek new professional skills. Among them, the demand for "lifestyle professions" such as pet diet, behavioral training, and home companion care has increased significantly.

When "certificates" and "learning" become the focus, choice becomes particularly important.

A student at Pet Love, who later joined the Furry Home Service, shared, "I found a lot of pet-related courses online, but many were just video packages or focused heavily on academic theory, missing the crucial practical skills. Later, when I started providing home service, I realized that it's not just about knowledge and skills, but also about having someone willing to patiently guide you step by step, even accompanying you when necessary, and understanding how to respond and resolve customers' concerns. That's something you can only learn here."

It is recommended that those who are interested in learning should compare the following when choosing a learning platform:

✅ Do you hire a professional instructor and focus on practical and simulation exercises?

✅ Are there any ongoing guidance and review and auditing benefits provided after graduation?

✅ Is there a practical extension of the case matching and growth discussion community?

✅ Are the certification exams for the courses just a formality, consisting mainly of past exam questions?

Because adult education should help us become more reliable people in life, not just provide us with learning experiences.

【05】From Family Economy to Trust Economy

From the global to the local, we observe a common point: what people want is not more, but more peace of mind and trust.

The pet industry is no longer just about cute pet opportunities or the companionship economy; it needs to satisfy consumers from the perspective of customer lifetime value. This is especially true as the industry moves towards the next generation of "health, companionship, and professionalism." The "Trust Economy" has become the new axis of pet care.

When healthcare becomes unaffordable, information becomes overwhelming, and marketing jargon becomes overused, consumers are beginning to rely on "trust" as the basis for their choices. This also reminds us that business operations should return to the most fundamental question: Who do consumers trust to care for their beloved family members and pets?

The future pet market will no longer be about "cuter" or "higher price," but about "more trustworthy." This trust is built on knowledge, companionship, experience, and sincere responses. Only by returning to this essence can we go further together and provide lifelong care.

p'adore combines years of educational experience, care expertise, and digital innovation to provide diverse partnership models to help pet brands strengthen customer relationships, enhance brand power and product value, and further build a high level of loyalty and trust among pet owners. It is definitely your first choice for self-improvement.

Written by Jessie Chen (Founder of p’adore & Furry Home Care, Editor-in-Chief of p’adore Today Magazine)

📚 Source

1. International Monetary Fund (IMF) World Economic Outlook 2025

2. OECD Economic Outlook for the Second Quarter of 2025

3. Euromonitor International Pet Industry Trends Report (2024–2025)

4. Fortune Business Insights: Global Pet Care Market Analysis

5. Packaged Facts, "2025 U.S. Pet Care and Fresh Food Market Report"

6. PetSmart Charities × Gallup, "2025 U.S. Pet Healthcare Affordability Survey"

7. MarketWatch/The Scottish Sun: Investigative Report on Healthcare Costs

8. New York Post, "U.S. Veterinary Shortage Forecast"

9. Ministry of Finance Statistics: Demand for pet care services surges

10. Harvard Business Review, "The Trust Economy: The Foundation of the Future of Business"

<<English translation provided by Google>>