從舔食墊到智慧項圈：國際最熱門寵物商品背後的科學與趨勢
- Jessie Chen
- 7月30日
- 讀畢需時 7 分鐘
已更新：8月15日
當全球飼主越來越視毛孩為「重要家庭成員」，我們不難在社群上看見各種寵物生日派對、訂閱盒開箱影片與科技新裝備。你知道嗎？這些爆紅商品，不只是行銷操作，更反映了科學研究對於犬貓「行為壓力釋放」、「健康預防照護」與「人寵關係深化」的長期觀察結果。
這邊特地整理了近期國際社群與電商通路上最熱門的寵物品項，並從研究視角來解析受歡迎原因，以及背後的產業趨勢與消費轉向。
🔹1. 舔食墊（Lick Mats）｜舒緩焦慮的新寵
這類矽膠或塑料製的墊子讓狗狗貓咪透過「舔食動作」延長進食時間，有效分散注意力、減少分離焦慮。
根據2023年《Journal of Veterinary Behavior》研究指出：規律性舔舌動作能誘發狗狗體內釋放安定賀爾蒙（如血清素），有效降低心率與壓力反應。
電商平台 Etsy 和 Amazon 中，「Lick Mat」商品在 2024 年第 2 季搜尋量較去年同期上升超過 91%，成為療癒系商品之冠。
🔹2. GPS智慧項圈｜不只是防走失，更是健康監控
像是美國品牌 Tractive 和 SATELLAI 推出的智能項圈，不只提供 GPS 定位與虛擬圍欄，還整合了呼吸、心率、活動與睡眠監測功能，逐漸成為高端飼主的新標配。
根據 arXiv 2024 年發表的技術應用研究，這類裝置可結合深度學習模型進行異常行為辨識，對焦慮型、老齡寵物與癲癇病史犬隻提供即時預警功能。
Tractive 公司 2025 年上半年全球銷售額突破 1 億歐元，並在歐洲與美國市場快速擴張。
p'adore 寵愛也在去年與矽谷工程團隊合作，於2025年隆重推出：全球首創的【犬貓體質情緒檢測管理APP】，結合動物中醫與行為科學，利用簡單的引導式問答，透過日常的觀察和記錄，幫助飼主檢測出毛孩現階段可能的個別化體質與情緒狀況，並免費反饋提供照護建議及報告，作為飲食和生活照顧上的調整參考。
目前已有 ios 及 Android 二個應用程式作業版本，除了有犬貓體質與情緒行為檢測功能，還有知識類型文章，即將新推出鮮食食譜應用及分享，飼主可以上 APP Store 或 Google Play 免費下載，隨時幫家中毛孩做更新與管理。
🔹3. 狗狗專屬生日派對｜共感經濟下的儀式感爆發
英國《The Times》報導指出，英國每年寵物生日支出達 17億英鎊，平均每位飼主慶祝毛孩生日的開銷高達 £121（約新台幣4,800元）。
2024年《People & Animals Journal》研究顯示：人類在為寵物創造儀式性活動時，會觸發與照顧幼兒類似的腦部區塊，提升人寵情感依附。這也是為什麼「共食蛋糕」、「寵物節日套裝」在社群話題與電商銷售雙雙火紅。
🔹4. 寵物益生菌與功能型點心｜人寵共健康新趨勢
從膠原蛋白咀嚼片到皮毛護理棒，再到幫助消化的益菌零食，這類「機能型零食」正在快速成為主流。
根據 Technavio 2025 報告，全球寵物保健補品市場年複合成長率達 9.2%，益菌補品佔據其中最大比例。
美國獸醫營養協會建議，若產品具備安全驗證與專業指導，這些保健品的確能幫助改善腸胃、關節與免疫問題，是飼主建立預防照護觀念的入門項目。
🔹5. 貓咪與混凝土：意想不到的社群迷因
今年 TikTok 意外掀起「貓咪為何愛躺在混凝土板上」的熱潮，影片觸及數千萬。雖然聽來荒謬，但實際上有行為學依據。
美國貓科行為學者指出，貓咪對粗糙、可吸收氣味的紋理特別有偏好，躺在混凝土上可標記領域並吸收地面熱能，對其具有安全感。這一波話題也讓許多品牌開發出「仿混凝土質地」的貓跳台與躺墊，轉化為商機。
📌 《 p'adore Today 寵愛今天》觀察小結：
📣 提醒：商品熱潮的背後，是科學與生活的融合。無論你是品牌方、服務者或飼主，只要關注毛孩真正的需求，就有無限的創新與共感空間等你開展。
📮 若有發現各種新奇商品、獨特行為故事，歡迎來信投稿或與我們分享！
參考資料來源：Exploding Topics（2025）、arXiv（2024）、The Times（2025）、People & Animals Journal（2024）、Technavio（2025）、People.com（2025）等公開資料與研究報告。
撰文｜陳蓁 Jessie Chen（ p’adore 寵愛&毛孩居服員等創辦人、《 p’adore Today 寵愛今天》雜誌主筆）
From lick pads to smart collars: The science and trends behind the world's hottest pet products
As pet owners around the world increasingly consider their furry friends "important family members," it's not uncommon to see pet birthday parties, subscription box unboxing videos, and new tech gadgets on social media. Did you know? These viral products aren't just marketing gimmicks; they reflect long-term scientific research on behavioral stress relief, preventive health care, and the deepening of the human-pet bond for dogs and cats.
We've compiled a list of the hottest pet products on international social media and e-commerce platforms recently, analyzing the reasons for their popularity, as well as the underlying industry trends and consumer shifts, from a research perspective.
1. Lick Mats: A new favorite for anxiety relief
These silicone or plastic mats allow dogs and cats to prolong their eating time through the "licking action", effectively distracting their attention and reducing separation anxiety.
According to a 2023 study in the Journal of Veterinary Behavior, regular tongue licking can induce the release of calming hormones (such as serotonin) in dogs, effectively lowering heart rate and stress response.
On e-commerce platforms Etsy and Amazon, searches for "Lick Mat" products increased by more than 91% in the second quarter of 2024 compared to the same period last year, making it the top healing product.
2. GPS smart collar | Not just for preventing loss, but also for health monitoring
Smart collars from American brands Tractive and SATELLAI, for example, not only provide GPS positioning and virtual fences but also integrate breathing, heart rate, activity, and sleep monitoring functions, gradually becoming the new standard for high-end pet owners.
According to a technical application study published by arXiv in 2024, such devices can be combined with deep learning models to identify abnormal behaviors and provide immediate warning functions for anxious pets, elderly pets, and dogs with a history of epilepsy.
Tractive's global sales exceeded 100 million euros in the first half of 2025 and it is rapidly expanding in the European and US markets.
Last year, p'adore also collaborated with the Silicon Valley Engineering Team to grandly launch in 2025: the world's first [Dog and Cat Physical and Emotional Detection and Management APP]. Combining veterinary traditional Chinese medicine and behavioral science, it uses simple guided questions and answers, through daily observation and recording, to help owners detect the possible individual physical and emotional conditions of their furry pets at this stage, and provide free feedback and care suggestions and reports as a reference for adjustments to diet and lifestyle care.
Currently, there are two operating versions of the app, iOS and Android. In addition to the physical and emotional behavior detection function for dogs and cats, there are also knowledge-type articles. Fresh food recipe application and sharing will be launched soon. Owners can download it for free on the APP Store or Google Play, and help their furry friends to update and manage them at any time.
🔹3. Dog-Exclusive Birthday Party | A Ritual Explosion in the Empathy Economy
The Times reported that the UK spends 1.7 billion pounds on pet birthdays each year, with the average owner spending up to 121 pounds (about NT$4,800) on celebrating their furry pet's birthday.
A 2024 study published in the People & Animals Journal showed that when humans create rituals for their pets, it triggers similar brain areas involved in caring for young children, fostering a stronger emotional connection between humans and pets. This explains why "shared cake" and "pet holiday sets" are both trending on social media and selling well online.
🔹4. Pet Probiotics and Functional Snacks | A New Trend in Human-Pet Health
From collagen chews to fur care bars to probiotic snacks that aid digestion, this type of "functional snack" is quickly becoming mainstream.
According to the Technavio 2025 report, the global pet health supplement market is expected to grow at a compound annual growth rate of 9.2%, with probiotic supplements accounting for the largest proportion.
The American Veterinary Nutrition Association recommends that if the products have safety verification and professional guidance, these health supplements can indeed help improve gastrointestinal, joint and immune problems, and are an entry-level project for pet owners to establish the concept of preventive care.
5. Cats and Concrete: An Unexpected Social Meme
This year, TikTok unexpectedly sparked a craze about "Why cats love to lie on concrete slabs," with videos reaching tens of millions of views. While this may sound absurd, it actually has a behavioral basis.
American feline behaviorists note that cats have a particular preference for rough, odor-absorbing textures. Lying on concrete helps them mark their territory and absorb heat from the ground, giving them a sense of security. This buzz has also led many brands to develop "concrete-like" cat platforms and mats, turning this into a commercial opportunity.
📌 Summary of observations from p'adore Today:
📣 Reminder: Behind the product craze is the fusion of science and life. Whether you're a brand, service provider, or pet owner, as long as you focus on the real needs of your furry friends, there's endless room for innovation and empathy.
📮 If you discover any novel products or unique stories, please feel free to submit them or share them with us!
(Submission email: padore.today@gmail.com)
Reference sources: Exploding Topics (2025), arXiv (2024), The Times (2025), People & Animals Journal (2024), Technavio (2025), People.com (2025), and other public data and research reports.
Written by Jessie Chen (Founder of p’adore & Furry Home Care, Editor-in-Chief of p’adore Today Magazine)
<<English translation provided by Google>>
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