便利店進軍寵物戰場：7-ELEVEN與全家帶來的「全通路零售革命」

當你走進街角的便利商店，發現架上不再只有即食便當與咖啡，而是出現了犬貓零食、飼料罐頭，甚至還有冷藏鮮食包、預購服務，別驚訝——這正是台灣便利商二大龍頭「7-ELEVEN」與「全家 FamilyMart」正積極擘劃的寵物生活版圖。

從乾糧到鮮食，從補貨平台到生活整合，兩大集團早已悄悄將寵物市場納入核心業務。

▌便利店 x 寵物：一場全通路競爭的新賽局

根據經濟部與 Euromonitor 資料，台灣寵物市場規模在 2025 年已突破 新台幣 600 億元，其中飼主對「健康、便利、情感連結」的高度重視，讓便利店成為最有潛力的寵物消費載體。

🔹 7-ELEVEN：擴張型的快速補給＋預購平台

7-ELEVEN 自 2021 年起正式進軍寵物商品零售，聯手 DogCatStar、PetPark 等在地知名品牌，於逾 500 家門市設立寵物專區，並透過 ibon 預購與 App 導購，瞄準「即需補貨 × 快速選品」的消費情境。

透過其龐大的 7,000 家門市網絡與整合行動電商能力，7-ELEVEN 在「通路補給」與「品牌曝光」上擁有極強優勢，適合導入單一產品、訂閱包、或緊急補給類鮮食。

🔹 全家 FamilyMart：數位策略性出擊，打造整合平台

相比之下，全家則以「綜合型電商整合」為出發點，成立了專責關係企業，企圖打造一個結合商品採購、內容教育與居家服務的垂直寵物生活平台。

關係企業將扮演從門市寵物專櫃延伸到電商、會員經營的專責入口，預告將推出自有鮮食，導入更多商品、內容及多樣服務，並以永續、友善、在地為品牌價值主軸。

▌雙雄對決：產品 vs 服務、廣度 vs 深度

這場「寵物新零售通路」的整合競賽，不僅代表台灣零售業態正在升級，也標誌著寵物市場的需求不再只是產品本身，更是以照顧與關係為核心的生活體驗系統。

但和許多集團企業一樣，跨入一個全新的產業領域及賽道，考驗的不只是資源、運營，也考驗核心團隊對市場的熟悉掌握度及能力。

過去台灣寵物產業一直以來的弊病之一，就是欠缺真正懂寵物天性及飼主需求的行銷、研發、技術人才，常常還停留在「生產導向」的產品設計，而不是「顧客導向」。尤有甚者，主導的人員根本沒有養過寵物，或是以為只要有養寵經驗，就等於「懂」市場，可以設想出解決問題的方案，承擔成果效益。

▌便利店進軍寵物戰場可能面臨的問題與劣勢

1.過度品牌導向，欠缺服務場域整合經驗

雖然可以靠投資現有寵物資源品牌企業快速入門，但對於實際的「飼主需求場景」、「照護服務設計」、「分眾行銷能力」缺乏深入經驗及參與，易淪為單純產品販售，缺乏長期有效的黏著力。

2.鮮食的上市推廣到售後服務未必完備

面對現在飼主程度變好，寵物問題變複雜情況，推出自有品牌寵物鮮食，顧客對產品的各種提問好奇，可能將對便利商店的人員帶來直接的考驗與壓力。

3.加盟業者開放寵物友善將是一大難題

現行便利店多為加盟型態，大部分店家考量衛生、顧客觀感及管理，多在入口處貼有「禁止寵物進入」標示。這很難創造飼主消費的信任與舒適感，該如何說服飼主：「我想賺你的錢，但我不歡迎你的毛孩落地、自由進出。」包括伴隨開放後，可能帶來的顧客應對及各種情況，會是二大便利商店在進入寵物市場要克服的一個關卡。

4.整合性的綜合電商競爭優勢如何勝出

7-ELEVEN 與全家 FamilyMart 目前似乎都傾向綜合性電商平台運營，開放各種寵物商品、內容及服務品牌進駐合作，但若未能主導品質與客戶體驗，易淪為中介角色，缺乏競爭上護城河。

▌寵物市場決勝的關鍵：從來不只是通路、產品和技術

期待在未來的台灣，我們或許可以看到這樣的畫面：

「今天我在便利店，買了可以和毛孩一起安全吃的食物，可以透過 App 獲得個人化推薦與照顧餵食建議，同時當我工作忙、需要出差的時候，可以透過便利店或是平台，找到長期專業訓練的毛孩居服員來照顧、打掃家裡。」

希望當7-ELEVEN與全家便利商店投入寵物戰場，帶來的不是只有商品，而是生活的便利、友善，和更多家庭在忙碌日常裡，對「一起變老」這件事的體貼與滿足。

撰文｜陳蓁 Jessie Chen（p’adore 寵愛創辦人、《寵愛今天》雜誌主筆）

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Convenience stores enter the pet market: 7-Eleven and FamilyMart bring the "omnichannel retail revolution"

Don't be surprised when you walk into a corner convenience store and discover that the shelves are no longer filled with just instant bento and coffee. Instead, you'll find dog and cat snacks, canned food, and even refrigerated fresh food packs and pre-order services. This is exactly the pet lifestyle landscape that Taiwan's two leading convenience store chains, 7-ELEVEN and FamilyMart, are actively developing.

From dry food to fresh food, from replenishment platforms to lifestyle integration, the two major groups have long quietly incorporated the pet market into their core businesses.

Convenience stores and pets: A new era of omnichannel competition

According to data from the Ministry of Economic Affairs and Euromonitor, Taiwan's pet market is projected to exceed NT$60 billion by 2025. Pet owners place a high priority on "health, convenience, and emotional connection," making convenience stores the most promising platform for pet consumption.

7-ELEVEN: An expansive, fast-replenishment and pre-order platform

7-ELEVEN officially entered the pet product retail market in 2021, teaming up with well-known local brands such as DogCatStar and PetPark to set up pet areas in more than 500 stores. Through ibon pre-orders and app shopping guides, it targets the consumption scenario of "immediate replenishment × quick product selection".

Through its vast network of 7,000 stores and integrated mobile e-commerce capabilities, 7-ELEVEN has strong advantages in "channel supply" and "brand exposure", making it suitable for importing single products, subscription packages, or emergency fresh food supplies.

🔹 FamilyMart: Strategically deploying digital strategies to create an integrated platform

In contrast, FamilyMart took "comprehensive e-commerce integration" as its starting point and established a dedicated related enterprise in an attempt to create a vertical pet life platform that combines product procurement, content education and home services.

The affiliated company will serve as a dedicated portal extending from pet counters in stores to e-commerce and membership operations. It is expected to launch its own fresh food, introduce more products, content and diverse services, and focus on sustainability, friendliness and local culture as the core brand values.

▌Duel of the Titans: Products vs. Services, Breadth vs. Depth

This race to integrate new pet retail channels not only represents the upgrading of Taiwan's retail landscape, but also signals that the pet market's demand is no longer limited to the product itself, but rather a life experience system centered around care and relationships.

But like many group companies, entering a new industry field and track not only tests resources and operations, but also tests the core team's familiarity and ability with the market.

One of the persistent shortcomings of Taiwan's pet industry has been a lack of marketing, R&D, and technical talent who truly understand pets' nature and owners' needs. Product design often remains production-oriented, rather than customer-focused. Worse still, leading personnel often have no pet experience, or assume that pet experience alone means they understand the market, can devise solutions, and deliver profitable results.

▌Problems and disadvantages that convenience stores may face when entering the pet market

1. Excessive brand orientation and lack of experience in service field integration

Although you can quickly get started by investing in existing pet resource brand companies, you lack in-depth experience and involvement in actual "owner demand scenarios," "care service design," and "targeted marketing capabilities," and can easily become a mere product seller without long-term, effective stickiness.

2. Fresh food promotion and after-sales service may not be complete

As pet owners become more sophisticated and pet issues become more complicated, launching private-label fresh pet food and customers' curiosity about the products may bring direct challenges and pressure to convenience store staff.

3. Opening up pet-friendly franchisees will be a major challenge

Most current convenience stores are franchised, and for reasons of hygiene, customer perception, and management, most stores display "No Pets Allowed" signs at their entrances. This makes it difficult to build trust and comfort with pet owners. Convincing owners, "I want to earn your money, but I don't want your pets to be allowed to walk around freely," along with the potential customer interactions and various situations that may arise after opening, will be hurdles for the two major convenience store chains to overcome when entering the pet market.

4. How to achieve competitive advantage through integrated e-commerce

7-ELEVEN and FamilyMart currently appear to be leaning toward operating as comprehensive e-commerce platforms, opening up to collaboration with various pet product, content, and service brands. However, if they fail to prioritize quality and customer experience, they could easily become intermediaries and lack a competitive moat.

The key to success in the pet market: It's never just about distribution channels, products, and technology

We hope that in the future Taiwan, we may see something like this:

"Today I bought food at a convenience store that's safe for my pet to eat. I can get personalized recommendations and feeding and care advice through the app. Also, when I'm busy with work or need to travel, I can find professionally trained pet caregivers at convenience stores or on the platform to take care of and clean my home."

We hope that when 7-ELEVEN and FamilyMart enter the pet market, they will not only bring products, but also convenience and friendliness to life, and more families will be considerate and satisfied with "growing old together" in their busy daily lives.

Written by Jessie Chen (Founder of p’adore and Editor-in-Chief of Today’s Pet Magazine)

<<English translation provided by Google>>